Our ethos
NO, NO, NO, YES.
Striving for sustainability is hard work, with big challenges and tough decisions. For every yes there’s a thousand noes. We do that hard work for our customers. We try, fail and learn, we make the hard choices and the unpopular decisions. We say no – so you don’t have to.
Blaklader is a family-owned company and we have always cared for it – and everybody who works with it, like we would any other member of our family. With lots of love, high expectations, and the support needed to reach its full potential. But most of all we want it to be a healthy company, strong and full of self-esteem – tough enough to say no. Today and tomorrow.
For three generations we have been going our own way – and out of our way to build long-term responsibility and durability into every single link of our value chain, and in every little detail of our product. We believe that being a sustainable company is not something we are, or are not. It’s a relentless process of always optimizing our business for the better of the people, the planet and the profit.
We say no to over-consumption of bad workwear. We say no to short-term gains, hasty decisions, temporary solutions and crazy quick fixes. We say yes to long-lasting products, relationships and partnerships. For us, it’s the only sustainable way forward.
We say no to a lot of things. Say thank you later.
